World Cat
Print Campaign
In the eyes of many boaters, catamarans are respected for their smooth ride, but some boaters fear they have to surrender the thrill of boating for all that comfort. In this first ad for World Cat, LKH&S featured an image of a catamaran flying across the water, with the simple message that boaters don’t have to sacrifice a thing to still get all the fun of boating without all the bumps and bruises that go with it.