DampRid
Broadcast Campaign
DampRid is a natural and highly effective moisture controller that reduces excess moisture in indoor air, helping to eliminate musty odor, while creating fresher, cleaner indoor air. However, the product has low awareness and its use isn’t intuitive. Research indicated that most people couldn’t recognize excess moisture as easily as they can identify musty odor problems. So, LKH&S created a television campaign that used a hero Mom to identify musty odors and time-lapse photography to visually demonstrate just how DampRid works.
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