OUR APPROACH
As an independent Chicago-based advertising agency, we take a unique approach to our business – and yours. Setting aside agency-speak, here’s a brief intro into that process.
Huh? We believe that you need to fully define the goals of your advertising before you can create an effective and cost-effective strategy. That’s why when you work with LKH&S, we begin by defining your goals, and then we drill down as far as we can to get to know your business, its history, successes, failures, and more to help you achieve them. We ask lots of questions. Lots of them. Because that’s the only way to find the right answers.
Every ad agency talks about the power of brands. And, they’re right. But, it takes a lot of work and experience to build a brand, nurture it, define it, defend it, and capitalize on it. Luckily, at LKH&S we’ve done just that for a lot of different brands. And, we’re ready to do it for yours.
We admit it. We’re research junkies. That’s why we have so many in-house research resources. We want to know everything about your business, your market, and, especially, your consumers. It may seem obvious, but: Knowing is better than guessing (and a lot cheaper and more effective). By the time we’re done, we’re going to learn a lot about your customers: Who they are, where they are, how to speak to them, when to reach out to them, what their needs are, and how we can fulfill them. If it sounds like we’re building a relationship, we are.
We hate those guys. And, we’re going to do everything we can to make them regret that they didn’t hire us first. So, as part of our research, we take a long, hard look at the competitive landscape to figure out what your competitors are saying, their strengths, weaknesses, and the advantages or disadvantages of their products and services. The goal is to come up with a plan that allows us to outflank them, without necessarily outspending them.
There is no panacea, no one-size-fits-all solution when it comes to a marketing challenge. But, together, we’ll find the right answers. So, what’s right for you? Broadcast? Print? Direct marketing? Social media? Digital advertising? A killer website? Lead generation? Direct sales? Brand building? All of the above? None of the above? Fortunately, LKH&S has experience doing all of these things.
It also pays to take risks (informed risks). It pays to be creative and try new things. It pays to remember that great advertising isn’t determined by a budget, but by building your brand. It pays to be true to your values. It pays to value experience and to find partners as committed to your success as you are. And, of course, that’s us.
