Mold Armor

Broadcast Campaign

Mold Armor is the most effective mold treatment product for your home. But, low awareness led to a television campaign test with a series of :30 and :15 spots. To make the serious issue of mold more accessible to consumers, LKH&S created an animated “Mold Stain” that became the focal point of the spots. This mold stain allowed us to showcase the various Mold Armor products and applications. The campaign was so effective, our animated mold stain became a product symbol online, on packaging and in print.

 

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142 E. Ontario Street
13th Floor
Chicago, Illinois 60611

312.595.0200
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Mold Armor is the most effective mold treatment product for your home. But, low awareness led to a television campaign test with a series of :30 and :15 spots. To make the serious issue of mold more accessible to consumers, LKH&S created an animated “Mold Stain” that became the focal point of the spots. This mold stain allowed us to showcase the various Mold Armor products and applications. The campaign was so effective, our animated mold stain became a product symbol online, on packaging and in print.

 

Video