Legget & Platt

Print Campaign

At the time, L&P was the largest manufacturer of store fixtures, often seen as a distant giant by customers. What began as an internal campaign to boost employee performance was then transformed into print ads targeting fixturing buyers. The rich photography highlighted Leggett employees, putting a human face on the company. This campaign helped drive on-time complete deliveries to 98% and lifted Customer Satisfaction Index (CSI) scores by 6 points.

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142 E. Ontario Street
13th Floor
Chicago, Illinois 60611

312.595.0200
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At the time, L&P was the largest manufacturer of store fixtures, often seen as a distant giant by customers. What began as an internal campaign to boost employee performance was then transformed into print ads targeting fixturing buyers. The rich photography highlighted Leggett employees, putting a human face on the company. This campaign helped drive on-time complete deliveries to 98% and lifted Customer Satisfaction Index (CSI) scores by 6 points.