Legget & Platt
Print Campaign
At the time, L&P was the largest manufacturer of store fixtures, often seen as a distant giant by customers. What began as an internal campaign to boost employee performance was then transformed into print ads targeting fixturing buyers. The rich photography highlighted Leggett employees, putting a human face on the company. This campaign helped drive on-time complete deliveries to 98% and lifted Customer Satisfaction Index (CSI) scores by 6 points.
