Crayola
Dimensional Campaign
What could be more iconic in your childhood memory than the Crayola 64 crayon box? However, Crayola is not known for making modeling clay; a product line they wished to promote. So, LKH&S used production-line crayon boxes to create a direct mail package to introduce teachers to Crayola’s new Model Magic. It’s easy to imagine that these boxes drew attention, got opened and generated double-digit response rates. Because, that’s exactly what they did.
