Black Flag

Digital Campaign

Although Black Flag is the oldest brand of insecticide, Raid is the category killer (yeah, pun intended). While Raid has its “cute bugs,” we created a campaign to make Black Flag look, well, badass. The agency negotiated with Paul Teutul of American Chopper for a multi-year deal to endorse the category’s most lethal killer. Using a combination of display and pre-roll, this Internet campaign reached the highest levels of engagement in the agency’s history. Sales reflected a similar success

 

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Although Black Flag is the oldest brand of insecticide, Raid is the category killer (yeah, pun intended). While Raid has its “cute bugs,” we created a campaign to make Black Flag look, well, badass. The agency negotiated with Paul Teutul of American Chopper for a multi-year deal to endorse the category’s most lethal killer. Using a combination of display and pre-roll, this Internet campaign reached the highest levels of engagement in the agency’s history. Sales reflected a similar success