Creative Presentation for NICTD
As an independent, Midwest-based agency, with more than thirty years of experience, LKH&S offers NICTD the talent and resources needed to build ridership, improve customer satisfaction, and enhance the effectiveness of your marketing efforts. As Metra’s agency of record since 2019, LKH&S has conducted a wide range of marketing and communication efforts that have increased customer satisfaction to 75%, built ridership, and achieved a reported awareness exceeding 70%. Here you will see elements of just two of those campaigns. In addition, we selected some recent work done for other clients.
With workers returning the office as our region emerged from the COVID pandemic, the goal of this campaign was to present Metra as a smarter way to commute, eliminating the stress of traffic and the high cost of driving and parking. Employing TV, radio, OOH, display ads, and social media, the campaign used familiar driving experiences to capture the reasons to choose Metra.
As Metra evolves into a regional railroad, going beyond just a resource just for commuters, LKH&S developed this campaign targeting leisure travelers. Once again employing a wide range of media, this campaign focused on families and area activities. Supporting all our communications is the quarterly My Metra magazine, produced by LKH&S and distributed onboard trains and available digitally on the Metra website.
Created by LKH&S, My Metra magazine grew from a simple newsletter into a popular and powerful relationship building tool distributed onboard trains and available on the Metra website. We help develop the content of this quarterly publication and are responsible for full layout and production. The magazine promotes the essential role and value of public transportation to our community, while featuring entertaining and informative stores, as well as details on new service offerings.
LKH&S has a wide range of experience in consumer marketing. The select campaigns you see here are representative of just some of our work. Whether it’s working with government agencies, local utilities, healthcare, or consumer package goods marketers, LKH&S has helped clients gain market share, drive sales, increase awareness, grow a greater presence online and in social media, introduce new products, and build customer loyalty and satisfaction.
CRAYOLA
For Crayola, LKH&S helped this famous brand reach teachers and administrators promoting the value of art education in the face of reduced school budgets.
THERMACELL
Thermacell was a niche brand that LKH&S helped transform into the #1 area insect repellent, going from $24 to $300 million in sales in less than six years – so successful, the brand was purchased by SC Johnson.
WM BARR
LKH&S helped WM Barr’s consumer packaged goods brands – DampRid, Goof Off, and Mold Armor – achieve significant growth and distribution nationwide.
WALTER PAYTON LIVER CENTER
LKH&S helped launch the Walter Payton Liver Center at the University of Illinois Medical Center using a multi-media approach featuring famous (and infamous) athletes.
WORLD CAT
Employing our vast experience in the leisure marketplace and targeting affluent consumers, LKH&S helped World Cat become a leader in the recreational boating marketplace. Including we designed their new logo.
If you would like to know more about these campaigns and other work LKH&S has done for Metra and other clients we would be glad to tell you more. We would explore with you how we assured that these campaigns were informed and guided by research and developed through extensive creative explorations.
