Creative Review for PACE
As a Chicago agency, with more than thirty years of experience, LKH&S offers Pace the talent and resources to build ridership, improve customer satisfaction, and enhance the effectiveness of your marketing efforts. As Metra’s agency of record, LKH&S conducted a wide range of marketing and communication efforts that increased customer satisfaction to 75%, built ridership, and achieved a reported awareness exceeding 70%. For another area institution, ComEd, LKH&S worked on rebranding this public utility, introducing programs to promote energy efficiency and sustainability and aiding low-income area residents, all while improving its image and customer satisfaction. Here you will see just some of the work we did to help our clients achieve their goals. In addition, we selected some work done for other clients to help you understand the breadth of experience LKH&S can bring you.
Having helped Metra weather and then recover from the COVID pandemic, we turned our attention to helping build its image as a regional railroad. While never forgetting that commuters were our primary audience, our marketing efforts stressed the key advantages of Metra – eliminating stress and saving riders time and money –portraying it as a desirable alternative to driving for any travel occasion.
Television & OTT
Radio
Social Media
HTML5 Banners
Out Of Home
MyMetra Magazine
With a need to build customer satisfaction and a mandate to promote energy efficiency, ComEd selected LKH&S to play a leading role in these efforts. LKH&S named and branded the Smart Energy initiative that brought Illinois residents and businesses incentives to reduce energy consumption and save money. This campaign improved ComEd customer satisfaction by 12% in key segments, and it is estimated that through 2008 customers have saved over $9 billion thanks to its energy efficiency programs.
Please note, our ComEd work was so successful, we were also chosen to work with PECO, another Exelon utility, serving southeastern Pennsylvania. Here is just a small sample of some of the many program concepts we developed.
LKH&S has a wide range of experience in consumer marketing. The select campaigns you see here are representative of just a small fraction of our work. Whether it’s working with government agencies, local utilities, healthcare, consumer package goods marketers, and B2B companies, LKH&S has helped clients gain market share, drive sales, increase awareness, grow a presence online and in social media, introduce new products, and build customer loyalty and satisfaction.
Crayola
For Crayola, LKH&S helped this famous brand reach teachers and administrators promoting the value of art education in the face of reduced school budgets.
Thermacell
Thermacell was a niche brand that LKH&S helped transform into the #1 area insect repellent, going from $24 to $300 million in sales in less than six years – so successful, the brand was purchased by SC Johnson.
WM Barr
LKH&S helped WM Barr’s consumer packaged goods brands – DampRid, Goof Off, and Mold Armor – achieve significant growth and distribution nationwide.
Walter Payton Liver Center
LKH&S launched the Walter Payton Liver Center at the University of Illinois Medical Center achieving a 19% net awareness in only 8 months using a multi-media approach featuring famous (and infamous) athletes.
World Cat
Employing our vast experience in the leisure marketplace and targeting affluent consumers, LKH&S helped World Cat become a leader in the recreational boating marketplace, including designing their new logo.
Black Flag
LKH&S helped Black Flag increase sales 13X over a nine-year period. To build its online presence, we partnered with Paul Teutul of TV’s American Chopper in a sweepstakes promotion, growing Black Flag’s followers from 90 to 90,000.
SPG International
This B2B client provides the foodservice industry with a wide range of storage products. To build awareness and convey the breadth of its line, LKH&S created a unique tradeshow exhibit, the SPG Grill, a 2D and 3D reproduction of a 1950’s diner.
National Kidney Foundation of Illinois (NKFI)
Working pro-bono, LKH&S helped NKFI create a custom mobile unit providing free education and health screening to at-risk communities. Employing a “superhero” façade, the unit has screened tens of thousands of people in Illinois.
If you would like to learn more about these campaigns and other work LKH&S has done, we would be glad to tell you more. We would explore with you how we assured that these campaigns were informed and guided by research and developed through extensive creative explorations. The commitment to marketing excellence we brought to these clients we are ready to bring to Pace, its employees, and customers.
Feel free to contact Stanton Lewin at lewin@lkhs.com or 312-543-0107.
