HOMExperts
Direct Mail Campaign
HOMExperts, a division of Owens Corning, was an effort to create a national provider of home handyman and repair services. A failed launch brought the company to LKH&S. And, we immediately began doing our homework. In doing so, we discovered a preponderance of female respondents in their database. Using this and other research, we created a new canvas of advertising that promoted the female of the house and poked fun at their men. And, it worked. The campaign was able to reduce their Cost Per Lead by 86%.
