International Truck

Dimensional Campaign

When International Truck needed to get their national accounts salesforce into meetings with medium-duty fleet buyers, they turned to LKH&S. Using a highly targeted list of key decision-makers, the agency employed a 3-phase high-impact direct mail program to get the job done. Focusing on Lowest Cost of Ownership (LCO) as the essential measure of a truck’s value, the agency was successful in generating a 34% response rate and just under $10 million in new sales.

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When International Truck needed to get their national accounts salesforce into meetings with medium-duty fleet buyers, they turned to LKH&S. Using a highly targeted list of key decision-makers, the agency employed a 3-phase high-impact direct mail program to get the job done. Focusing on Lowest Cost of Ownership (LCO) as the essential measure of a truck’s value, the agency was successful in generating a 34% response rate and just under $10 million in new sales.