Homax® SPRAY & SET™ Wall Tile Adhesive Web Site goes live
Whether you're a do-it-yourselfer looking for an innovative new product or a marketer looking for a Web site that exemplifies the use of best practices to leverage the full power of the medium, you'll find it at www.sprayandset.com.
The site was designed and launched by LKH&S for the Homax Group, Inc. to support the introduction of SPRAY & SET Wall Tile Adhesive, the new "game-changing" technology that saves consumers incredible amounts of time, money and aggravation on tiling projects.
As you may recall from a previous newsletter, this new web site is part of a comprehensive multi-media communications stream LKH&S is developing to introduce the new SPRAY & SET Adhesive brand. Like all LKH&S marketing initiatives, the site was created to fulfill specific objectives:
For consumers, the site introduces the advantages of this innovative new product; provides purchasers with complete and accessible product support; and, inspires homeowners to transform their homes quickly and easily with new tile.
For our client, the site mitigates the time and cost required by Homax to support the product.
As a result, the site is more than a sales tool for SPRAY & SET Adhesive, it's also a comprehensive go-to resource that covers virtually every aspect of tiling. In fact, the site offers:
- A library of how-to videos and detailed, step-by-step instructions to achieve professional-quality tiling results
- Specifications of jobs for which SPRAY & SET Adhesive is ideal, as well as those that may require another solution
- A list of supplies and tools required for the job
- A calculator for figuring the amount of tile needed
- Guidelines for choosing tile color, size and shape
- Galleries of tiling projects to motivate kitchen and bathroom renewal projects.
Be sure to take a look at the SPRAY & SET Adhesive Web site and remember this remarkable new product if you're thinking about new tile for your kitchen or bathroom. And if you're thinking about launching a new brand or building a Web site, be sure to give LKH&S a call.
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